GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Bingley / Emerald (2014) [Journal Article]

Journal of research in interactive marketing
Volume: 28
Issue: 2
Page(s): 87-100

Authors

Authors

Blazevic, Vera
Wiertz, Caroline
Cotte, June
de Ruyter, Ko
Keeling, Debbie Isobel

Identifier