GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera (Corresponding author); Wiertz, Caroline; Cotte, June; de Ruyter, Ko; Keeling, Debbie Isobel

Bingley : Emerald (2014)
Journal Article

In: Journal of research in interactive marketing
Volume: 28
Issue: 2
Page(s)/Article-Nr.: 87-100

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]