Mass-Customization Service Encounters : the Influence of the Co-Design Process Structure on Performance

Oversohl, Miriam; Wellige, Moritz (Corresponding author)

Cham : Springer (2014)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization - Towards New Frontiers / edited by Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps
Page(s)/Article-Nr.: 487-504


  • Chair of Technology and Innovation Management (TIM) [812710]