Motivating millennials to engage in charitable causes through social media

Paulin, Michele; Ferguson, Ronald J. (corresponding author); Jost, Nina; Fallu, Jean-Mathieu

Bingley : Emerald (2014)
Journal Article

In: Journal of service management
Volume: 25
Issue: 3
Page(s)/Article-Nr.: 334-348

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]