Fighting the fire : improvisational behavior during the production launch of new products

Gross, Uwe (corresponding author)

Bingley : Emerald (2014)
Journal Article

In: International journal of operations & production management : IJOPM
Volume: 34
Issue: 6
Page(s)/Article-Nr.: 722-749

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]