How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika (Corresponding author); Brettel, Malte; Engelen, Andreas
Abingdon : Taylor & Francis [u.a.] (2012)
Journal Article
In: Journal of strategic marketing
Volume: 20
Issue: 6
Page(s)/Article-Nr.: 483-507
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- DOI: 10.1080/0965254X.2012.711346
- RWTH PUBLICATIONS: RWTH-CONV-090370