Fostering Creativity in New Product Development through Entrepreneurial Decision Making

Blauth, Matthias; Mauer, Rene; Brettel, Malte

Oxford : Wiley-Blackwell (2014)
Journal Article

In: Creativity and innovation management
Volume: 23
Issue: 4
Page(s)/Article-Nr.: 495-509

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]
• Integrative ProductionTechnology for High-Wage Countries [080025]