Strategic Pricing Decisions as Cornerstones for Successful Marketing Management : An Empirical Study on Technology-Based SMEs

Möller, Timo Ewald; Brettel, Malte

Cham : Springer (2015)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson
Page(s)/Article-Nr.: 130-130


  • Innovation und Entrepreneurship Group (WIN) [813110]