Netnography : Online Communities as a Source of Innovation in the Field of E-Mobility

Stockinger, H.; Bartl, M.; Kalogirou, K.; Pollok, Patrick

Frankfurt, M : Vahlen (2013)
Journal Article

In: Wirtschaftswissenschaftliches Studium
Volume: 42
Issue: 12
Page(s)/Article-Nr.: 670-679

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]