The dark side of product quality: how product harm crises affect customers and financial markets

• product-harm

Busse, Sarah; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2014)
Dissertation / PhD Thesis

Aachen, Techn. Hochsch., Diss., 2014

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]
• Chair of Marketing [812310]