The dark side of product quality: how product harm crises affect customers and financial markets
- product-harm
Busse, Sarah; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)
Aachen (2014)
Dissertation / PhD Thesis
Aachen, Techn. Hochsch., Diss., 2014
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
- Chair of Marketing [812310]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-207112