The dark side of product quality: how product harm crises affect customers and financial markets

Busse, Sarah; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2014) [Dissertation / PhD Thesis]

Page(s): XII, 324 S. : graph. Darst.

Identifier

  • REPORT NUMBER: RWTH-CONV-207112