The long term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies

Jäger, Nikolai Alexander; Brettel, Malte (Thesis advisor); Werker, Claudia (Thesis advisor)

Aachen (2015)
Dissertation / PhD Thesis

Aachen, Techn. Hochsch., Diss., 2015

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]