“Wanna Supersize That?” Consumers' Choice of Superior Options

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Valdosta, Ga / Association for Consumer Research (2014) [Journal Article]

Advances in Consumer Research
Volume: 42
Page(s): 508-509

Identifier

  • REPORT NUMBER: RWTH-CONV-207374