"Wanna Supersize That?" Consumers' Choice of Superior Options
Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten
Valdosta, Ga : Association for Consumer Research (2014)
Journal Article
In: Advances in Consumer Research
Volume: 42
Page(s)/Article-Nr.: 508-509
Institutions
- Chair of Marketing [812310]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-207374