“Wanna Supersize That?” Consumers' Choice of Superior Options
Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten
Valdosta, Ga / Association for Consumer Research (2014) [Journal Article]
Advances in Consumer Research
Volume: 42
Page(s): 508-509
Identifier
- REPORT NUMBER: RWTH-CONV-207374