"Wanna Supersize That?" Consumers' Choice of Superior Options

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Valdosta, Ga : Association for Consumer Research (2014)
Journal Article

In: Advances in Consumer Research
Volume: 42
Page(s)/Article-Nr.: 508-509

Institutions

• Chair of Marketing [812310]