Brand competition in fashion e-commerce

Heuer, David (Corresponding author); Brettel, Malte; Kemper, Jan

Amsterdam [u.a.] : Elsevier Science (2015)
Journal Article

In: Electronic commerce research and applications
Volume: 14
Issue: 6
Page(s)/Article-Nr.: 514-522

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]