Does Your Online Advertising Work for Every Consumer? : Measuring Age-Related Advertising Effectiveness in an Internet Company

Grassmann, Johannes; Brettel, Malte

Cham ; s.l : Springer International Publishing ; Imprint: Springer (2015)
Contribution to a book, Contribution to a conference proceedings

In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference / edited by Dawn R. Deeter-Schmelz
Page(s)/Article-Nr.: 143-143