What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model : Measuring the Effects on Sales Of "Likes"and Other Social-Network Stimuli

Brettel, Malte; Reich, Jens-Christian; Gavilanes, Jose M.; Flatten, Tessa Christina

Oxfordshire [u.a.] : Cambridge University Press (2015)
Journal Article

In: Journal of advertising research
Volume: 55
Issue: 2
Page(s)/Article-Nr.: 162-175