The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstract

Hellemann, Niklas J. (Corresponding author); Brettel, Malte

Cham : Springer International Publishing (2016)
Contribution to a book, Contribution to a conference proceedings

In: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? [Elektronische Ressource] : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / edited by Kacy K. Kim
Page(s)/Article-Nr.: 71-75



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