Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation

Jäger, Nikolai Alexander; Zacharias, Nicolas A. (Corresponding author); Brettel, Malte

Amsterdam : Elsevier (2016)
Journal Article

In: International journal of research in marketing
Volume: 33
Issue: 4
Page(s)/Article-Nr.: 767-779

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]