“Wanna Supersize That?” : Consumers' Choice of Superior Options

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Duluth, Minn / Association for Consumer Research (2014) [Contribution to a book, Contribution to a conference proceedings, Journal Article]

Advances in consumer research
Volume: 42
Page(s): 508-509

Identifier

  • REPORT NUMBER: RWTH-CONV-208837