"Wanna Supersize That?" : Consumers' Choice of Superior Options

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

Duluth, Minn : Association for Consumer Research (2014)
Contribution to a book, Contribution to a conference proceedings, Journal Article

In: Advances in consumer research
Volume: 42
Page(s)/Article-Nr.: 508-509

Institutions

• Chair of Marketing [812310]