Clickstream Data as a Source to Uncover Consumer Shopping Types in a Large-scale Online Setting

Schellong, Daniel (Corresponding author); Kemper, Jan (Corresponding author); Brettel, Malte (Corresponding author)

(2016)
Contribution to a conference proceedings

In: [24th European Conference on Information Systems, ECIS 2016, 12.06.2016-15.06.2016, Istanbul, Turkey]
Page(s)/Article-Nr.: 15 Seiten

Identifier