Clickstream Data as a Source to Uncover Consumer Shopping Types in a Large-scale Online Setting

(2016) [Contribution to a conference proceedings]

[24th European Conference on Information Systems, ECIS 2016, 12.06.2016-15.06.2016, Istanbul, Turkey]
Page(s): 15 Seiten

Authors

Selected Authors

Schellong, Daniel
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-210170