Customer Integration - A Critical Case-supported Observation of the Risks of a Marketing Trend

Ballendat, Mareike; Hütten, Antje; Antons, David; Niemand, Thomas; Siems, Florian U.

Turlock : International Academy of Business & Economics (IABE) (2015)
Journal Article

In: Journal of the Academy of Business & Economics
Volume: 15
Issue: 3
Page(s)/Article-Nr.: 143-149


  • [812920]
  • Chair of Operations Research [813310]
  • Innovation, Strategy, and Organization Group (ISO) [816410]