A framework for the development of sustainable mass customization business models

Hora, Maike (Corresponding author); Hankammer, Stephan (Corresponding author); Canetta, Luca (Corresponding author); Sel, Sultan Kaygın (Corresponding author); Gomez, Shirin (Corresponding author); Gahrens, Stefan

Contribution to a conference proceedings

In: [The 7th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2016, 2016-09-21 - 2016-09-23, Novi Sad, Serbia]
Page(s)/Article-Nr.: 118-125


  • Chair of Technology and Innovation Management (TIM) [812710]