Consumption trends in Germany and China in comparison: An empirical cross-cultural study on the role of sustainability and customizability on purchase intentions

Hankammer, Stephan (Corresponding author); Wang, Ning (Corresponding author); Guo, Jing (Corresponding author)

Contribution to a conference proceedings

In: [The 7th International Conference on Mass Customization and Personalization in Central Europe, MCP-CE 2016, 2016-09-21 - 2016-09-23, Novi Sad, Serbia]
Page(s)/Article-Nr.: 110-117


  • Chair of Technology and Innovation Management (TIM) [812710]