Researching Mass Customization: Mapping Hidden Structures and Development Trajectories

Hankammer, Stephan (Corresponding author); Antons, David; Kleer, Robin; Piller, Frank Thomas

(2016)
Abstract, Contribution to a conference proceedings

In: [The 76th Annual Meeting of the Academy of Management, AOM2016, 2016-08-05 - 2016-08-09, Anaheim, CA, USA]
Page(s)/Article-Nr.: 10900