Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study

Roberts, Deborah L. (Corresponding author); Piller, Frank Thomas; Lüttgens, Dirk

Oxford : Wiley-Blackwell (2016)
Journal Article

In: The journal of product innovation management : JPI
Volume: 33
Issue: S1
Page(s)/Article-Nr.: 117-135