Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study
Roberts, Deborah L. (Corresponding author); Piller, Frank Thomas; Lüttgens, Dirk
Oxford / Wiley-Blackwell (2016) [Journal Article]
The journal of product innovation management : JPI
Volume: 33
Issue: S1
Page(s): 117-135
Identifier
- DOI: 10.1111/jpim.12341
- REPORT NUMBER: RWTH-2017-00106