Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study

Roberts, Deborah L. (Corresponding author); Piller, Frank Thomas; Lüttgens, Dirk

Oxford / Wiley-Blackwell (2016) [Journal Article]

The journal of product innovation management : JPI
Volume: 33
Issue: S1
Page(s): 117-135