Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions

Cham / Springer International Publishing (2016) [Contribution to a book, Contribution to a conference proceedings]

Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / edited by Luca Petruzzellis, Russell S. Winer
Page(s): 271-272

Authors

Authors

Küsgen, Sarah
Köcher, Sören
Paluch, Stefanie

Identifier