Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions

Küsgen, Sarah (Corresponding author); Köcher, Sören; Paluch, Stefanie

Cham : Springer International Publishing (2016)
Contribution to a book, Contribution to a conference proceedings

In: Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / edited by Luca Petruzzellis, Russell S. Winer
Page(s)/Article-Nr.: 271-272


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