What Drives Product Return Behavior in E-Commerce? An Application of the Theory of Planned Behavior

(2016) [Contribution to a conference proceedings]

[2016 AMA Summer Marketing Academic Conference, 2016-08-05 - 2016-08-07, Atlanta, GA, USA]

Authors

Selected Authors

Zhu, Jingnan
Strese, Steffen Herbert
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-02617