What Drives Product Return Behavior in E-Commerce? An Application of the Theory of Planned Behavior

Zhu, Jingnan; Strese, Steffen Herbert; Brettel, Malte

(2016)
Contribution to a conference proceedings

In: [2016 AMA Summer Marketing Academic Conference, 2016-08-05 - 2016-08-07, Atlanta, GA, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]