Bridging the Gap between Dynamic and Ordinary Marketing Capabilities: The Role of Dynamic Bundles

von den Driesch, Till; Flatten, Tessa Christina; Brettel, Malte

(2016)
Contribution to a conference proceedings

In: [Academy of Management (AOM) Annual Meeting Program, 2016-11-22 - 2016-11-24, Anaheim, California, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]