Bridging the Gap between Dynamic and Ordinary Marketing Capabilities: The Role of Dynamic Bundles

(2016) [Contribution to a conference proceedings]

[Academy of Management (AOM) Annual Meeting Program, 2016-11-22 - 2016-11-24, Anaheim, California, USA]

Authors

Authors

von den Driesch, Till
Flatten, Tessa Christina
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-02624