Influencing consumer behavior with facebook : an analysis of social network advertising (SNA)formats and content

Aachen (2016) [Book, Dissertation / PhD Thesis]

Page(s): X, 227 Seiten : Illustrationen, Diagramme

Authors

Authors

Gavilanes Rivadeneira, José Manuel

Advisors

Brettel, Malte
Flatten, Tessa Christina

Identifier

  • REPORT NUMBER: RWTH-2017-03256