Influencing consumer behavior with facebook : an analysis of social network advertising (SNA)formats and content

Gavilanes Rivadeneira, José Manuel; Brettel, Malte (Thesis advisor); Flatten, Tessa Christina (Thesis advisor)

Aachen (2016)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 227 Seiten : Illustrationen, Diagramme