Evaluating different types of segmentation bases towards their link to consumer behavior in e-commercela
Scheuffelen, Stefan C.; Brettel, Malte (Thesis advisor); Karla, Jürgen (Thesis advisor)
Aachen (2017)
Book, Dissertation / PhD Thesis
In: Apprimus Edition Wissenschaft
Page(s)/Article-Nr.: xiii, 171 Seiten : Diagramme
Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017
Abstract
Identifier
- RWTH PUBLICATIONS: RWTH-2017-04020