Evaluating different types of segmentation bases towards their link to consumer behavior in e-commercela

Scheuffelen, Stefan C.; Brettel, Malte (Thesis advisor); Karla, Jürgen (Thesis advisor)

Aachen (2017)
Book, Dissertation / PhD Thesis

In: Apprimus Edition Wissenschaft
Page(s)/Article-Nr.: xiii, 171 Seiten : Diagramme