Evaluating different types of segmentation bases towards their link to consumer behavior in e-commercela

Scheuffelen, Stefan C.; Brettel, Malte (Thesis advisor); Karla, Jürgen (Thesis advisor)

Aachen (2017)
Book, Dissertation / PhD Thesis

In: Apprimus Edition Wissenschaft
Page(s)/Article-Nr.: xiii, 171 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017

Abstract

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