Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-related Shopping Behavior

(2017) [Contribution to a conference proceedings]

ECIS 2017 Proceedings : [Twenty-Fifth European Conference on Information Systems (ECIS), Guimar„es, Portugal]
Page(s): 1-15

Authors

Authors

Schellong, Daniel
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-04156