Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-related Shopping Behavior

Schellong, Daniel; Kemper, Jan; Brettel, Malte

(2017)
Contribution to a conference proceedings (ResearchPaper)

In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, June 5-10, 2017, Guimarães, Portugal, proceedings
Page(s)/Article-Nr.: 1-15