Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-related Shopping Behavior

Schellong, Daniel; Kemper, Jan; Brettel, Malte

Contribution to a conference proceedings (ResearchPaper)

In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, June 5-10, 2017, GuimarĂ£es, Portugal, proceedings
Page(s)/Article-Nr.: 1-15


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