The Power of Online Customer Reviews in Fashion E-Commerce - An Empirical Analysis Across Categories and Brands

Kemper, Jan (Corresponding author)

(2017)
Contribution to a conference proceedings

In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, June 5-10, 2017, GuimarĂ£es, Portugal, proceedings
Page(s)/Article-Nr.: 438-453

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