How Online Customer Reviews Affect Sales and Return Behavior - An Empirical Analysis in Fashion E-Commerce

Lohse, Tobias; Kemper, Jan; Brettel, Malte

(2017)
Abstract, Contribution to a conference proceedings

In: ECIS2017 Book of Abstracts
Page(s)/Article-Nr.: 1 Seite

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]