When Perceptions become Reality - Price Fairness Evaluations in Cause-Related Marketing

Chicago / Academy of Management (2016) [Abstract, Contribution to a book, Contribution to a conference proceedings]

[Academy of Management (AOM) Annual Meeting, 2016-08-05 - 2016-08-09, Anaheim, California, USA]
Page(s): 12675

Authors

Selected Authors

Hans, Malte

Identifier