When Perceptions become Reality - Price Fairness Evaluations in Cause-Related Marketing

Hans, Malte

Chicago : Academy of Management (2016)
Abstract, Contribution to a book, Contribution to a conference proceedings

In: [Academy of Management (AOM) Annual Meeting, 2016-08-05 - 2016-08-09, Anaheim, California, USA]
Page(s)/Article-Nr.: 12675

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]