Going the extra mile: Customer interaction orientation, customer satisfaction and firm performance

Mateias, Melania; Brettel, Malte

Chicago, IL, USA : American Marketing Association (2016)
Contribution to a book, Contribution to a conference proceedings

In: Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : Atlanta, Georgia, USA, 5-7 August 2016 / editors: Bernard Jaworski, Neil Morgan
Page(s)/Article-Nr.: F-42


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