What Drives Product Return Behavior of Online Customers Across Cultures? : The Influence of Cultural Values in an Application of the Theory of Planned Behavior
Zhu, Jingnan
(2016)
Contribution to a conference proceedings
In: [EURAM 2016, 2016-06-01 - 2016-06-04, Paris, France]
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-2017-05087