What Drives Product Return Behavior of Online Customers Across Cultures? : The Influence of Cultural Values in an Application of the Theory of Planned Behavior

Zhu, Jingnan

(2016)
Contribution to a conference proceedings

In: [EURAM 2016, 2016-06-01 - 2016-06-04, Paris, France]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]