Do You Exactly Know Why You Want to Buy This? Towards a Model of Post-purchaseSatisfaction and Product Returns in Online Retailing

Hellemann, Niklas J.; Brettel, Malte

(2015)
Contribution to a conference proceedings

In: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, IL, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]