Understanding the interdependencies between the segmentation bases personal values, fashion attitudes and online shopping attitudes in the online fashion retail environment RWTH Aachen University

Scheuffelen, Stefan; Kemper, Jan; Brettel, Malte

Contribution to a conference proceedings

In: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, IL, USA]


  • Innovation und Entrepreneurship Group (WIN) [813110]