Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing

Hellemann, Niklas J.; Brettel, Malte (Thesis advisor); Paluch, Stefanie (Thesis advisor)

Aachen (2017)
Book, Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]