The Relevance of Corporate Reputation for Customers : An Empirical Study on Reputation Awards, Media Coverage, and Customer Brand Perception

Bari (Italy) (2015) [Contribution to a conference proceedings]

Academy of Marketing Science (AMS) World Marketing Congress

Authors

Selected Authors

Stradner, Michael
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-213454