Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception

Stradner, Michael; Brettel, Malte

Vancouver (2015)
Contribution to a conference proceedings

In: Proceedings of the Academy of Management (AOM) Annual Meeting 2015, Vancouver, Kanada

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]