Uncertainty and Polarization of Consumer Opinions in Times of Crisis : The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception

Leuven (Belgium) (2015) [Contribution to a conference proceedings]

European Marketing Academic Annual Conference 2015, Leuven

Authors

Selected Authors

Stradner, Michael
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-213456