“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten; Wiecek, Annika; Faltl, Martin

Bingley / Emerald (2017) [Journal Article]

Journal of service management
Volume: 28
Issue: 3
Page(s): 541-562

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