"Supersize me!" The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten; Wiecek, Annika; Faltl, Martin

Bingley : Emerald (2017)
Journal Article

In: Journal of service management
Volume: 28
Issue: 3
Page(s)/Article-Nr.: 541-562

Institutions

• Chair of Marketing [812310]