The moderating effect of personal features on the consequences of an enjoyable co-creation experience

Füller, Johann; Bilgram, Volker

Bingley : Emerald (2017)
Contribution to a book, Journal Article

In: The journal of product & brand management
Volume: 26
Issue: 4
Page(s)/Article-Nr.: 386-401

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]