The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker
Bingley : Emerald (2017)
Contribution to a book, Journal Article
In: The journal of product & brand management
Volume: 26
Issue: 4
Page(s)/Article-Nr.: 386-401
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- DOI: 10.1108/JPBM-03-2016-1122
- RWTH PUBLICATIONS: RWTH-2017-09166