The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker
Bingley / Emerald (2017) [Contribution to a book, Journal Article]
The journal of product & brand management
Volume: 26
Issue: 4
Page(s): 386-401
Identifier
- DOI: 10.1108/JPBM-03-2016-1122
- REPORT NUMBER: RWTH-2017-09166