Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Gatzweiler, Alexandra; Blazevic, Vera (Corresponding author); Piller, Frank Thomas

Oxford : Wiley-Blackwell (2017)
Journal Article

In: The journal of product innovation management
Volume: 34
Issue: 6
Page(s)/Article-Nr.: 772-789

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