Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Gatzweiler, Alexandra; Blazevic, Vera (Corresponding author); Piller, Frank Thomas

Oxford : Wiley-Blackwell (2017)
Journal Article

In: The journal of product innovation management
Volume: 34
Issue: 6
Page(s)/Article-Nr.: 772-789

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]