Purchasing for someone else in a b-to-b context : Joint effects of choice overload and accountability
Schaffrath, Kathrin; Wentzel, Daniel (Corresponding author); Erkin, Aras
London [u.a.] : Routledge, Taylor and Francis Group (2018)
Journal Article
In: Journal of business-to-business marketing
Volume: 25
Issue: 1
Page(s)/Article-Nr.: 11-29
Institutions
- Chair of Marketing [812310]
Identifier
- DOI: 10.1080/1051712X.2018.1424749
- RWTH PUBLICATIONS: RWTH-2018-220974