Purchasing for someone else in a b-to-b context : Joint effects of choice overload and accountability
Schaffrath, Kathrin; Wentzel, Daniel (Corresponding author); Erkin, Aras
London [u.a.] / Routledge, Taylor and Francis Group (2018) [Journal Article]
Journal of business-to-business marketing
Volume: 25
Issue: 1
Page(s): 11-29
Identifier
- DOI: 10.1080/1051712X.2018.1424749
- REPORT NUMBER: RWTH-2018-220974