Purchasing for someone else in a b-to-b context : Joint effects of choice overload and accountability

Schaffrath, Kathrin; Wentzel, Daniel (Corresponding author); Erkin, Aras

London [u.a.] / Routledge, Taylor and Francis Group (2018) [Journal Article]

Journal of business-to-business marketing
Volume: 25
Issue: 1
Page(s): 11-29

Identifier