The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective

Marx, Corina; Brettel, Malte

Cham : Springer International Publishing (2015)
Contribution to a book, Contribution to a conference proceedings

In: Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, USA, May 15-20, 2012 / Leroy Robinson, Jr. editor
Page(s)/Article-Nr.: 130-130

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]