How to successfully compete in dynamic markets with radical Innovation? : The role of organizational slack in avoiding adverse product reliability outcomes

Kiessling, Thomas; Bendig, David; Brettel, Malte

San Francisco, USA (2017)
Contribution to a conference proceedings

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]