Consumer co-creation in crowdfunding campaigns : How involving the crowd drives new product development outcomes

Eiteneyer, Nils; Bendig, David; Brettel, Malte

San Francisco, USA (2017)
Contribution to a conference proceedings

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]