Consumer co-creation in crowdfunding campaigns : How involving the crowd drives new product development outcomes

San Francisco, USA (2017) [Contribution to a conference proceedings]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Authors

Selected Authors

Eiteneyer, Nils
Bendig, David
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-222770