Effectual Orientation as a Driver for Sustainable Technological Firm Innovativeness : Leveraging Firm Resources to Promote Continuous Radical Innovation

Brettel, Malte; Strese, Steffen Herbert; Reinshagen, Andrea

San Francisco, USA (2017)
Contribution to a conference proceedings

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

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