Effectual Orientation as a Driver for Sustainable Technological Firm Innovativeness : Leveraging Firm Resources to Promote Continuous Radical Innovation

San Francisco, USA (2017) [Contribution to a conference proceedings]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Authors

Selected Authors

Brettel, Malte
Strese, Steffen Herbert
Reinshagen, Andrea

Identifier

  • REPORT NUMBER: RWTH-CONV-222772