Please Select Your Payment Method : What is the Influence of Consumer Type and Habit on Payment Choice in E-commerce?
(2017) [Conference Presentation]
Summer Marketing Academic Conference 2017 San Francisco, California 2017-08-04 - 2017-08-06
Authors
Selected Authors
Deufel, Patrick
Kemper, Jan
Brettel, Malte
Identifier
- REPORT NUMBER: RWTH-CONV-222775