Please Select Your Payment Method : What is the Influence of Consumer Type and Habit on Payment Choice in E-commerce?
Deufel, Patrick; Kemper, Jan; Brettel, Malte
(2017)
Conference Presentation
In: Summer Marketing Academic Conference 2017 San Francisco, California 2017-08-04 - 2017-08-06
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-222775