Please Select Your Payment Method : What is the Influence of Consumer Type and Habit on Payment Choice in E-commerce?

(2017) [Conference Presentation]

Summer Marketing Academic Conference 2017 San Francisco, California 2017-08-04 - 2017-08-06

Authors

Selected Authors

Deufel, Patrick
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-222775