Who Is Attracted by a Retailer Brand? : A Customer Characteristics Investigation Applied to Private Label Branding Strategies

Bockholdt, Katrin; Kemper, Jan; Brettel, Malte

San Francisco, USA (2017)
Contribution to a conference proceedings

In: [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]