Who Is Attracted by a Retailer Brand? : A Customer Characteristics Investigation Applied to Private Label Branding Strategies

San Francisco, USA (2017) [Contribution to a conference proceedings]

[Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2017, San Francisco, USA]

Authors

Selected Authors

Bockholdt, Katrin
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-222780